Show Us Your SundaeFundae
Email, iMedia, Interactive, Mobile, Photography
The 2014 campaign’s objective was to drive trial of new Smucker’s Simple Delights, as well as drive more frequent usage of the total portfolio. The summer campaign for Smucker’s Ice Cream Toppings incorporated a giveaway through a Iconosquare (formerly Statigram) promotion. Custom Pinterest boards and always-on Facebook content were created via in-house photo shoots to engage consumers throughout the summer.