Pillsbury Lil’ Donuts
Email, iMedia, Interactive
To make something trendy and fun that stands-out, Pillsbury launched the Lil’ Donut kits. To celebrate the launch campaign, a Pinterest promotion was launched that included a Pinterest promotion partnered with Curalate, Facebook iMedia, Facebook content, a single subject email, custom photo shoot. The promo gained almost 160,000 new fans, approximately 1.5 million potential Pinterest impressions, and gained almost 6,000 new Pinterest followers!