Pillsbury Go Bold Promotion
Email, Interactive, Mobile, Photography
The Pillsbury Go Bold promotion was a Iconosquare (formerly Statigram) promotion where users could submit photos of their colorful treats for a chance to win a prize pack from Pillsbury Baking. The promotion netted over 30,000 new Facebook fans, over 600 new Instagram followers; with almost 900 photos being submitted via Instagram and Facebook. The promotion incorporated Facebook content, a single subject email, and a custom in-house photo shoot.