Lil' Donuts

To make introduce trendy and fun donuts that stand-out, Pillsbury launched the Lil’ Donut kits. To celebrate the launch campaign, a promotion was launched that included a Pinterest promotion (partnered with Curalate), Facebook iMedia, Facebook content, a single subject email, and a custom photo shoot (KP Photo). The promo gained almost 160,000 new fans, approximately 1.5 million initial Pinterest impressions, while gaining almost 6,000 new Pinterest followers during the length of the promotion!

Role: Art Director